About the Company

The South Australian Tourism Commission (SATC) is committed to growing the State’s tourism industry. Tourism is big business in South Australia, creating work for South Australians and offering strong prospects for long-term growth. The industry contributes to the State’s economic activity, generating jobs and export dollars by attracting interstate and international tourists. It also enhances the State’s cultural attributes and offers sustainable development for the environment.

The State Tourism Plan sets the strategic direction for Government, industry and the SATC, while the Corporate Plan focuses on the SATC and sets specific goals for the organisation acknowledging that to achieve these goals it must work closely with key industry and government partners.

Over the next three years the SATC will productively market the State’s tourism product intrastate, interstate and internationally to ensure that South Australia is a compelling part of any Australian holiday. It will concentrate on developing the State’s competitive strengths - good living, festivals and events, and accessible nature. It will secure, manage, and sponsor major events that revitalise the economy and build community spirit. It will also work to attract investment, develop strategic tourism assets, and work with tourism businesses to see the industry mature. Successful leadership in policy reform underpins all of the SATC’s aims.